When you want to send an EDDM or SmartMail campaign, there are several important things to consider. First, you must choose the payment method. There are many options available, including credit cards, checks, or bank transfers. Make sure to read the USPS EDDM User Guide for more information.
EDDM allows for saturation marketing and is a good option for businesses that want to advertise their brand at a low cost. Alternatively, SmartMail allows for more personalization and is also an inexpensive alternative for advertisers that want to target specific geographic areas. B&B can help you with your EDDM needs, including data management.
The USPS recommends sending mailers in sets of 50 or 100 pieces. Postage for EDDM is typically less than $1.20 per piece, and USPS allows you to bundle the mailers into bundles for lower costs. Full-service EDDM printers can also bundle the mailers for you.
EDDM Retail is a great option if you have a small marketing campaign that doesn't require more than 5,000 pieces a day. It is easy to send up to five thousand pieces with this option and doesn't require a postage permit. However, this is not a good option for larger campaigns. For larger campaigns, EDDM BMEU is the better option.
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